Spacedog: A Digital Ideation Agency

We are very pleased to bring you our latest effort: fakerestaurant.com. Go there now to check out bonus footage from CKE’s remarkable and elaborate Fake Restaurant campaign.

You’ll meet people who were happily tricked into spending $14 for a Carl’s Jr. burger. Plus you can check out in-depth, behind-the-scenes, footage to see exactly what went into making Fake Restaurant work. You can even get up close and personal with the real stars of Fake Restaurant: the burgers.

Many thanks to our partners and vendors who made this possible. And of course all of our tireless and dedicated Spacedogs.

Embrace the fake today at Fake Restaurant. Explore and enjoy the site, and be sure to share it with others who want to get in on the fake out.

Best,
Spacedog

To generate buzz for the TV show Law & Order: SVU, we were approached by NBC/Universal to develop a digital content campaign that would captivate a younger audience of untapped viewers.

We felt the best way to draw a user into the storyline was by putting them directly into a show situation - an interrogation. It can be a pretty nerve racking experience to be on the the other end of an interrogation with an SVU detective - particularly when it’s Ice-T (one of the main characters on the show).

Here is how it works:
1) You set up your buddy by entering some information about your relationship.
2) Your buddy receives an email saying that you’re in serious trouble and you need his help at the police station.
3) Your buddy has now been put into a 1st person interrogation with Ice-T and he knows when you are lying!
4) After the interrogation, the original sender receives an email letting you know if your buddy cracked under the pressure.

Spacedog was responsible for concepting, script development, web design and back-end development. The site was built in Flash 9 to take advantage of the latest video functionality that is the back-bone of this experience. We worked closely with the Wolf Films team on shooting the video footage of Ice-T and then integrating this into a back-end system to splice all of the videos together based on the user experience.

The site just launched. Please be a part of the viral discussion: give it a try and pass this along to your friends!

Mimeo is the fresh upstart on the block, utilizing innovative online, on-demand document printing and distribution to set itself apart from bigger players like Kinko’s. We like to think of Mimeo in Mac and PC terms…think Mimeo is to Mac as Kinkos is to PC.

Mimeo approached Spacedog to help them design the interface for their new website. In our approach, we wanted to accomplish the following:

1) Create an intuitive interface that drives users into the trial navigation funnel.

2) Immediately communicate that Mimeo is a better solution than Kinko’s or other printing services by highlighting Mimeo’s core service offerings & customer service proposition.

3) Develop a look & feel that supports Mimeo’s positioning as an innovation leader.

Working closely with the Mimeo team, we developed a user interface and information architecture strategy that would accomplish these objectives.

Check out the website at www.mimeo.com.

Spacedog was one of 4 agencies selected to present an example of an integrated campaign case study at the Yahoo! Creative Summmit at the Pacific Design Center.

Spacedog presented a branded content and marketing campaign for Mazda called “Revved”. View the Webcast Here.

Did you know that it takes about the same amount of time to fly from California to Italy as it does to Sydney, Australia? (We knew b/c our clients are Qantas and Tourism Australia).

So, you would think that people would consider a one week trip to a city in Australia. Well, our clients Qantas Airways and Tourism Australia had found that most people didn’t think of Australia when considering one week vacation destinations.

Voila - The genesis of the “AussieWeek” campaign. Qantas and TA are running a multi-media campaign to help change perception about Australia and at the heart of the campaign is the AussieWeek website that showcases videos and testimonials from actual travelers who have gone down to Australia for a 1 week trip. The website is used as storytelling device to change perception…with the limits of a 30 second TV spot or a 12 second banner ad, the website is the perfect platform for getting the “story” across and engaging our target audience of California travelers.

Spacedog was the lead online creative agency, but we have to give credit where credit is due. We worked closely with M&C Saatchi and our friends at We Are Mammoth (back-end flash developers) to create this website. This is the 1st phase of the website and more will be rolling out soon…

OK, now check out the site and get on a Qantas plane down to Australia…

Bringing Best Buy to a Desktop Near You…

Working with Razorfish/AvenueA, Spacedog developed the back-end for a new Best Buy Widget featured on the Yahoo! Widget Gallery. The widget allows people to keep track of the gifts that friends and family have asked for. We built a nifty calendar and editing tool to keep track of this information and then tied it into an XML and Search Function that ties into the Best Buy system. Grab the Best Buy Widget for yourself - http://widgets.yahoo.com/widgets/best-buy-desktop-planner

Thanks to our friends at Yahoo!. They recommended us for this project based on our status as a preferred vendor for Widget Development. YES! WE’VE MADE IT!