Kicking Kinko’s to the Curb…
Friday, March 21st, 2008
Mimeo is the fresh upstart on the block, utilizing innovative online, on-demand document printing and distribution to set itself apart from bigger players like Kinko’s. We like to think of Mimeo in Mac and PC terms…think Mimeo is to Mac as Kinkos is to PC.
Mimeo approached Spacedog to help them design the interface for their new website. In our approach, we wanted to accomplish the following:
1) Create an intuitive interface that drives users into the trial navigation funnel.
2) Immediately communicate that Mimeo is a better solution than Kinko’s or other printing services by highlighting Mimeo’s core service offerings & customer service proposition.
3) Develop a look & feel that supports Mimeo’s positioning as an innovation leader.
Working closely with the Mimeo team, we developed a user interface and information architecture strategy that would accomplish these objectives.
Check out the website at www.mimeo.com.