Australia in a Week - Yes, we think so…
Thursday, January 17th, 2008
Did you know that it takes about the same amount of time to fly from California to Italy as it does to Sydney, Australia? (We knew b/c our clients are Qantas and Tourism Australia).
So, you would think that people would consider a one week trip to a city in Australia. Well, our clients Qantas Airways and Tourism Australia had found that most people didn’t think of Australia when considering one week vacation destinations.
Voila - The genesis of the “AussieWeek” campaign. Qantas and TA are running a multi-media campaign to help change perception about Australia and at the heart of the campaign is the AussieWeek website that showcases videos and testimonials from actual travelers who have gone down to Australia for a 1 week trip. The website is used as storytelling device to change perception…with the limits of a 30 second TV spot or a 12 second banner ad, the website is the perfect platform for getting the “story” across and engaging our target audience of California travelers.
Spacedog was the lead online creative agency, but we have to give credit where credit is due. We worked closely with M&C Saatchi and our friends at We Are Mammoth (back-end flash developers) to create this website. This is the 1st phase of the website and more will be rolling out soon…
OK, now check out the site and get on a Qantas plane down to Australia…